Using visitor micro data to support big data collection within tourism

Library of Challenges

Short description: Public organizations use cellphones tracking macro data to analyze and visualize streams of residents and visitors, supporting the decision making in smart cities community planning, events, public transportation and tourism. This could be enhanced through data in micro environments s.a. malls.

Market potential: There is an opportunity to combine gathering and storing micro and macro data through one provided service using open GTM phone data while combining with Wi-Fi recievers data in micro environments.

Timing: Smart cities need data from smart technologies for decision making. Existing solutions for micro tracking e.g. visitor analytics and macro tracking through tele companies s.a. Telia can be combined.

Desired result: SME’s have an opportunity to develop and sell solutions for public organizations in IT and data storage that are safe, encrypted, while usable and sharable for the public organizations. This can help public organizations to implement the latest smart trends for smart city development.

Information on challenge owner: Small SME (10-49 staff).

Market presence of challenge owner: Active in several countries.

Keywords: Smart cities; Tracking; City Planning; Tourism; Open data

type of
Improvement of an existing process, New technological approach, Software solution,
Industry Sector
Smart City
For Who
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