Short description: 50% of a pharmacys profit is generated with over-the-counter products. However online pharmacies are slowly taking over this business, forcing pharmacies out of business and a drop in know-how._x000D_
On the other hand, consumers have a high need for security of applying self-medication.
Market potential: The OTC business in Germany sums up to approx. 12 bn €. There is no digital solution available to compete with online pharmacies while improving customer loyalty and educate the consumer.
Timing: The pandemic increased the need for supply and application security of medical products. The combination of physical goods, digital and local services is the future of local supply.
Desired result: First prototype for the consumer solution and a partner to develop the PaaS Solution, which is needed to approach potential investors.
Information on challenge owner: Small SME (10-49 staff).
Market presence of challenge owner: Active in several countries.
Keywords: Drug delivery and other equipment; Therapeutic services; Monitoring equipment; Computer-aided diagnosis and therapy; Application; Safety