Short description: When I invest my own money, I want to see a double positive impact: our climate and my profit. My bank tells me it has a green rating. That’s nice. What I really want is an IoT connection to the wind turbine, I co-finance with my money, knowing how much clean electricity is produced in real time.
Market potential: ESG criteria enter the financial markets via regulations. Technocratic, not customer driven. Emotionally connecting investors to green assets will boost demand for green finance and investment.
Timing: Timing is not too critical. The window of opportunity is estimated to remain open for the next 24 months (with some first mover advantages).
Desired result: An increase in the demand for green investments leading firstly to more financial supply for green projects (thus making financing cheaper) and secondly to more green projects being implemented. This is achieved by building a direct emotional link between the reatil investor and a specific project.
Information on challenge owner: Mid-Cap Company (250-3,000 staff)
Keywords: Sensor Technology related to measurements at the financed asset; Data Processing/Data Interchange; Middleware from the asset to the bank; User Interfaces, Usability between the asset & the bank and the bank & the retail investor; Real-time app connection between the energy produced and the retail investor
