Short description: Our regional mobility app helps people to stay mobile in every circumstance. The app is in operation since September 2021 and bundles all regionally available mobility services. With creative storytelling, we want to make the app more famous and enthuse new target groups and users for it.
Market potential: The need for a central mobility platform, the interest of users and other rural regions with same challenges indicate for further developing.
Timing: The challenge can start at any time. The solution should be developed and provided to the challenge owner in 2022-2023.
Desired result: Ideas and concept for an incentive system through analogue/digital storytelling, to increase the use of our app and alternative mobility offers by young people, commuters, tourists, seniors and especially by people with special needs. If possible, also planning/design of a public relations campaign.
Information on challenge owner: Regional development association based on STLREG 2018 law.
Keywords: Regional mobility app; Creative storytelling; People with special needs; Regional connectivity; Mobility for future.