Goal: The goal of the “How to Build a Strong Brand Image” workshop is to empower participants with the knowledge and tools necessary to create, enhance, and sustain a strong brand image that resonates with their target audience and stands out in the marketplace. Through a combination of theoretical insights and practical information, attendees will learn the fundamentals of brand identity, the importance of consistency across all touchpoints, and strategies for effective brand communication. Participants will also explore the role of digital media in brand building and how to effectively manage brand reputation in the face of challenges. By the end of this workshop, attendees will be equipped to prepare pillars of brand strategy that aligns with their business objectives, engages their target audience, and fosters brand loyalty.
Outcome: The outcome of the workshop is to equip participants with the knowledge, tools, and strategies they need to build a strong and compelling brand image that resonates with their target audience.
See the Agenda here!
Speaker
Karolina Janik is the owner of the largest communication agency located in northern Poland – PERSONAL PR. Strategist and advisor in the area of media relations, social media and crisis communication. She specializes in communication audits and creating communication strategies. Karolina helps managers and board members of companies in Europe in building personal branding. Member of the Polish Public Relations Association and chairwoman of the international network of PR agencies – IPR Team. Author of many articles and trainer in marketing communication. Lecturer in PR & Media and initiator of the Skillers Academy training program.
LinkedIn profile: https://www.linkedin.com/in/karolinajanik/
