Workshop 3/6: Putting Customers First: The Key to Business Growth


When: 20th April 2023, 12:00-16:30 CEST

Where: Online (Zoom)

This is the third of a series of 6 Workshops comprising URBAN TECH Joint Programe Training Sessions and will be hosted by TP LJ.

Solution providers selected as TOP 80 are supported by trainings for different business and entreprenurial skills:

  • business development
  • team building
  • negotiation
  • marketing
  • sales
  • relationship building
  • marketing
  • pitching

Workshop 3: Putting Customers First: The Key to Business Growth

Goal: A go-to-market strategy and product strategy work together to establish the brand and reputation of the product, building trust with customers and making them more likely to buy both now and in the future. The benefits of a well-crafted pitching strategy include the ability to effectively communicate the value proposition of the product or service, create a sense of urgency and excitement around it, differentiate it from competitors, and ultimately persuade customers to make a purchase.
The initial stage of the workshop focuses on aligning the go-to-market and product strategies before launching any product or service. This ensures that the value proposition is effectively communicated to the target audience and that the product meets their needs and expectations. The second part of workshop will help startups to better understand the perspectives of buyers and develop sales and/or pitch strategies that will be more efficient and successful.

The training is divided into two sections:

  1. Go-to-market and Product Strategy
    Outcome: Define the first or second hypothesis of a minimum viable segment (MVS) aligned with a minimum viable product (MVP) because a killer go-to-market always wins over a great product.
  2. Pitching for success: How to make customers buy
    Outcome: This workshop will make you sell more successfully by changing your perspective: from focus how to sell to the focus, how to make the customer buy. There are many sellers who sell, but the customer at the end buys from one – how to make it that the one is you. The workshop will give you some basic solutions that can effectively influence the behaviour of your potential buyer and make him/her buy from you. You will get a sample road map and techniques, that you can use immediately, on how to enter a selling process, be confident, drive the process and achieve success.


You can see the full Agenda here!


Jasna Klemenc, Product and growth bridge builder. Go-to-market designer and launch coach

Expertise: go-to-market strategy, tactics and execution, positioning, segmentation, differentiation, prospecting and lead generation, networking, digital professional identity, social networking, trade shows, marketing collateral

LinkedIn profile:

Bio: Jasna Klemenc is a growth strategist with over 20 years of experience growing products and businesses across tech startups and enterprises. Launching more than 20 new products in 7 different industries in B2B and B2C has enabled her to dig into systems and processes. She brings a unique perspective because of her experience across a full stack of product and marketing. Her work has enabled her to design a repetitive process on infiltrating any market, globally or locally. As a passionate workshopper she also facilitates brand and design sprints. Her side obsession is LinkedIn, sharing in public, and building experts’ personal brands. She is also one of the co-hosts of the #LinkedInLocal initiative for Domžale and Kamnik. Since publishing Why a Killer Go to-Market Always Winsover a Great Product became one of the most highlighted articles on Medium.

Tomaž Pavlica, Director & owner PALOK d.o.o.

Expertise: Sales, marketing, CX management, behavioural economics, process optimisation, business model development, organisation set-up, project management

LinkedIn profile

Bio: “I create out of the box thinking as a basis for evolution, growth and long-term success. In the first part of my career, I worked for big local and international companies in Slovenia and abroad. As a team and project leader, I helped develop and create new solutions and business models. Now, I work as an independent with entrepreneurs. We have already created solutions and implemented differentiation and competitive advantage strategies for more than 40 cases.
I like to work with people who are not afraid to change, evolve and try new, different solutions in this fast-changing environment. Based on international experience, ongoing education and goal orientation. I’m also very active as a lecturer at conferences and trainer in training and education programmes.”


Cookie Settings

UrbanTech may use cookies to memorize your login data, collect statistics to optimize the website's functionality and to carry out marketing actions based on your interests.

Options to enable/disable cookies by preference.

These cookies are essential to provide services available on our website and allow you to use certain features on our website. Without these cookies, we cannot provide certain services on our website.

These cookies are used to provide you with a more personalized experience on our website and to remember the choices you make when using our website. For example, we may use functionality cookies to remember your language preferences and/or your login details.

These cookies are used to recognize visitors when they return to our website. This allows us to personalize the website content for you, greet you by name and remember your preferences (for example, your choice of language or region).

These cookies are used to protect the security of our website and your data. This includes cookies which are used to allow you to log in to secure areas of our website.

These cookies are used to collect information to analyze traffic on our website and understand how visitors are using our website. For example, these cookies can measure factors such as time spent on the site or pages visited, this will allow us to understand how we can improve our site for users. The information collected through these measurement and performance cookies does not identify any individual visitor.

These cookies are used to provide advertising that is more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of an advertising campaign. They may be placed by us or third parties with our permission. They remember that you have already visited a website and this information is shared with other organizations, such as advertisers.